Shipping and Associated Costs
The vast majority of online flower e-tailers have two shipping cost calculations.
They either include shipping in the price of the product, or they charge a flat rate on top. One of the most common reasons for customers to drop out of a transaction before purchase online is shipping costs.
The best and most effective shipping cost for flowers sales is to include it in the cost of the product.
To work out how much to include can be difficult to begin with if you don’t know where most of your orders will be going to.
As a general rule of thumb if 80% of your orders cost say $7.50 to deliver with the rest ranging from $10- 12.50 then include a $10 margin in your products for shipping costs.
On some orders you will make money and on some you will lose money on the shipping, but it all equals out in the end if you do the calculation correctly.
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